Billy Mays
Mays was a television direct-response pitchman who is known for promoting OxiClean, Orange Glo and dozens of other products. His trademark blue shirt, beard and loud sales pitches make him one of the most recognizable people on television.

Charles Atlas
Was the developer of a bodybuilding method and its associated exercise program, most well-known for a landmark advertising campaign featuring his name and likeness, which has been described as one of the most lasting and memorable ad campaigns of all time. According to Atlas, he trained himself to develop his body from that of a "scrawny weakling", eventually becoming the most popular muscleman of his day. He took the name "Charles Atlas" after a friend told him he resembled the statue of Atlas on top of a hotel in Coney Island, and legally changed his name in 1922. His company, Charles Atlas Ltd...., was founded in 1929 and, as of 2009, continues marketing a fitness program for the "97-pound weakling." The company is now owned by Jeffrey C. Hogue.

Evel Knieval
American motorcycle daredevil and entertainer famous in the United States and elsewhere between the late 1960s and early 1980s. Knievel's nationally televised motorcycle jumps, including his 1974 attempt to jump Snake River Canyon at Twin Falls, Idaho, represent four of the twenty most-watched ABC's Wide World of Sports events to date. His achievements and failures, including his record 37 broken bones, earned him several entries in the Guinness Book of World Records.

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